If you ever recorded footage of a rockin' gig, only to be let down by the sound quality, you’ll appreciate the services of music technology company 45sound.com.
The brainchild of Cathal Furey, 45sound allows fans to upload videos of live gigs to the site and have their video matched to the sound of the gig as recorded by a sound engineer and synchronised with audio-matching software. Along with software developers and audio researchers Dan Barry and Mikel Gainza and John McAuley, who developed the online side of the business, Furey has been progressing 45sound.com since late 2010 when it was demonstrated in Whelans at an And So I Watch You From Afar gig. The band’s sound engineer Andrew Coles since became the company’s live audio consultant.
45sound.com has already made an impression across the waters after being awarded third place in the Music Accelerator competition at the South By SouthWest festival in Austin, Texas last March. The awards were in their 4th year and celebrate the best in innovative web based products across a variety of sectors.
In order for 45sound to work bands or event organisers have to upload their high quality sound video to 45sound.com, fans can then upload their videos and it is matched with the high quality sound. This is then sent to the fan and uploaded to YouTube. It’s a win win situation as both bands and fans benefit from the technology. Improved audio means bands are shown in a better light when their gigs are uploaded on YouTube for all to critique and fans have their memories of the gig upheld with quality sound to do it justice. iPhone and Android Apps are already available with a more sophisticated next generation App also in the pipeline.
Recent festivals that can be accessed from the website and improved are the Tres Sesenta Festival, which was held in Pamplona, June 7-9, and the Camden Crawl Dublin. Band performances are uploaded individually. Previously uploaded videos can be viewed on the website Here.
Such technological advances are revolutionising the music industry, opening up more potential audiences and revenue streams to bands. The WholeWorldBand App, developed by former 10CC member, Kevin Godley and Andy Wood was launched last March and allows musicians from all over the world to collaborate on a track from the comfort of their own homes by uploading their video performance. Artists can add original tracks or contribute to existing ones and can earn from downloads of their tracks. Updates on the App can be found Here.
The 45sound technology allows fans to enjoy recorded live performances without the scratchy sound and backround noise usually acquired by amateur devices. Bands who are interested in having their music uploaded can contact 45sound directly through the site. You will be given your own YouTube channel which will be automatically updated with fans’ uploaded videos of shows. Coverage on 45sound will allow artists reach a wider audience while showcasing their live gigs with their own sound standards in tact.
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