More and more people are turning to the internet for their everyday entertainment needs. So how can you use this to promote yourself and your music on-line?
Begin. Explore the main social networking websites. Facebook, Myspace and Twitter are among the most popular and widely used websites in the world and it's easy to see why, they are very simple to use and they give you instant access to a huge network of like minded people all around the globe. So, setting up your FB profile is a good place to start and you can shout from the rooftops that you have 'finally arrived’ to the global village!
Get Yourself Connected. Once you have set up your profile, it's time to find some friends! A great place to start is with people you know, find your friends, search for your family, re-connect with old school mates, view their profiles, explore their networks. Start to build your own network. In fact, visit our facebook page here and click the ‘like’ button to see how it all works.
Communication Breakdown. No-one will ever find you if you don’t start telling people about what yourself and what you do. Think about all the daily opportunities you have to promote yourself and how you can convert the curious on-lookers into loyal followers. Use newsfeeds, alerts and updates. Let people know what you are doing and how you are progressing. But always remember, it's not the quantity of your communications but the quality! Having something interesting and engaging to say every couple of days is far better than daily updates about the color of your socks!
Express Yourself. Sadly, we only really get one chance to impress, so you have to make sure every ‘touch point’ is a guaranteed conversion into a Facebook fan. Are your photos of a professional quality? Do they capture the essence of what you are and what you do? Do you have a business card to hand out to people you meet in bars or clubs? Can you describe your musical style in less than 10 seconds?
That's Entertainment. We know that success breeds success and Facebook and Twitter are especially good at promoting you - the only cost is ‘time and confidence’. Both media platforms have the ability for fans to recommend your page to their friends, as long you can ensure the content is worth passing on. We’ve all seen "Star Wars Kid" and "The Coke and Mentos Experiments" on YouTube (if you haven't, go check them out!). People will always pass on sites they find interesting or entertaining.
Right Here, Right Now. It's vital to keep your profile as up to date and recent as possible. Upload your latest songs or video clips. Let people know when your next gig is and invite them via the 'events' function. This will also allow your fans to upload photos of the event and add comments. You can even offer small prizes for the best upload to keep people coming back to your page!
Seven Nation Army. It's a little known fact that when you have achieved 25 fans on your Facebook page, you can permanently change the URL that connects to it. So instead of www.facebook.com/hd7ey36w52t4d3 you can have one just like ours www.facebook.com/bandpages
by Liam Carey @Bandpages